Your website needs to be developed to be found by people using a search engine. If someone using a search engine can't find your website, they will go to the next site in the search results or simply not visit your site at all. That's why it's imperative your website is professionally and thoroughly optimized for the major search engines. One of the most important reasons to optimize your site for search engines is that they provide an index of information from various sources on the web. They do so in a way that makes it easy for users to understand. Search engine optimization is an integral part of every successful internet marketing campaign. Poorly optimized sites will never be found by potential customers. That means fewer sales and lower profitability.
Quality content is king but link building is queen. The number of websites that link to a website is an important ranking factor. Search engines view those links to your website as a sort of voting system. The more sites that link to you the higher the vote your website gets. When other companies link to your site that adds credibility to your website. It is one of the most important factors for ranking at the top of search engines.