Good placement in search engines can be achieved through link building. It's important that you understand how link building works. Link building is crucial for the success of any website. Make sure you put some time aside for this on a regular basis or pay someone with experience to do it for you because it's a continuously ongoing process. One-way links and multi-site links are a couple of the most common link types that you'll find on the web.

An effective link building strategy can play a large role in getting high rankings in search engines and building trust and authority. There are different types of links discussed in the SEO community. What links to get and how to get them are questions that site owners often ask. A few types of links that remain effective will be covered in this guide.

Organic One Way Links

Good content and resources are what make natural one way links possible. The intent behind your links is what search engines are looking for. The best way to get links is through this method. The speed is also slower. If your site is new, submit it to niche web directories as part of its launch. Only 15% of your links should come from directories, so start with a few highly trusted directories. Some directories are free, while others are paid, and some offer excellent value. Highly qualified traffic can be sent by these and it can be a real bargain. Directories will give your site many natural, one-way links, at a rapid pace of growth. This combination of type and speed is very useful. There are services that will help you find websites that are interested in linking to your content.

Link Baiting

Link baiting is not easy and requires creativity. It's well worth the effort. Link baiting refers to content on your site that is created with the intention of increasing links to it. In this day and age where everyone is using SEO techniques to get more traffic to their site, it is imperative that you get a few free links in your profile. It’s best to use a combination of SEO techniques. Use social bookmarking to give the page even more exposure, and focus on optimizing your backlinks to help your page appear in the search results.

Paid Links

Paid links have short term search benefits. These are good for websites that have a lot of pages with content and have been around for a long time. These sites have a lot of natural links to them because they had been well established online for a long time. It is not a good idea for new sites to have these. You should look for sites that are on topic with yours, and in the same and related niches. Age is a very important factor in the evaluation of these links. It's important not to overuse paid links. Many sites that do heavy link buying have been affected by the latest search engine effects where sites fall below the top 30 in the listings.

Outbound Links

Search engines use outbound links to determine your websites neighborhood. Having a large number of negative links such as free for all, link farms, etc. will have an impact on your ranking, possibly causing penalties. This is not to be confused with supplemental indexing. Having a small number of bad links should not be a cause for concern as long as your website is not related in any way to bad link patterns.

Natural Links

One way links are what search engines call natural links. The easiest way to build these links is to write articles on what you are selling with a link back to your website and then guest posting to related websites. Website owners are always looking for content for their sites, and guest posts are the easiest way for them to get content, without them having to write them on their own.

Multisite Links

Multisite links, as the name suggests, involve several websites linking to one another. This method works like a chain, where every site is a chain link. How it works is your site links to site 2, site 2 links to site 3, 3 to 4, etc. the last site in the chain links back to your site. This gives every site in the chain gets a one way link.