What Is Google Analytics?
In April 2005 Google bought a company called Urchin Software Corporation which provided a service known as Urchin On Demand. Urchin On Demand was a website analytics system. In order to better represent it, the service has been renamed Google Analytics. Tracking your traffic from different sources and how people interact with your website is possible with the help of this analytic service. It is an excellent solution for all of the website traffic needs, starting from the source which brought the visitors to your website to how they interacted with your website.
What Is Google Analytics Used For?
The main purpose of Google Analytics is to collect and analyze data on users and their activities on a website. The data can then be used to create a more personalized experience for users. By analyzing the data you can gain insight into how to better design and optimize your website to attract and convert more visitors. The data can also be used to optimize your marketing strategies.
It is very easy to use the data from the analysis. You can integrate Google Ads (formerly Google Adwords) into Google Analytics. One of the benefits of using Google Ads is that it provides more flexibility with the keywords and also provides you immediate ROI results. It gives good suggestions as to which words will make the site or product more attractive. It focuses on the modifications you make to your website that will make you money. As the service is available in many languages, there is greater scope for improvement of the site along with a marketing campaign.
It can be reliably used for top corporate projects because Analytics is powered by the same server that runs the search engine. It is very straightforward to use. If you want to begin the tracking, just paste the tracking code into the web pages and you're good to go. You don't have to look for the reports when you get the executive summaries of the conversions, and traffic directly to you, thanks to the help of Google Analytics. It's possible to compare the performance of the website with other factors. This service gives you comparative reports of the performance, for example, if you want to compare this week's performance with last week's, you can very well get the entire tabular data. You can count this year's reports with last year's reports because this service extends so much. It's possible to compare revenues, arrange and modify campaigns, and get a complete view of the metrics on e-commerce websites with the help of the Google Analytics service.
Google provides you the segmented visitor report, which includes sorting visitor information by location, by action, and by new versus returning visitor, making it easier to compare the keywords and the traffic. Geo-targeting helps in tracking the location of the visitor and also gives your information about markets in various areas & their potential. This will give you a better option for market analysis and gives you more options for setting up or modifying your campaign in order to increase the market value of your website.