Each search engine has its own version of webmaster resources and tools. You'll want to set up an account for each of the search engines you want to rank in. Once you create an account, you'll want to submit your site for indexing, or claim ownership of a listing, if your site is already indexed. Once you have set up your search engine accounts and have your site indexed, utilizing some tools can help you manage your SEO tasks. Using the right tools can help save you time and money while improving your rankings.
Most of the major search engines have tools and resources that will provide information for webmasters to create optimal content and strategies for the best performance in their search engines. This is the best place to start.
A robot text file, robots.txt, is a special file that tells search engines what you do and don't want them to crawl. However, the robots.txt is not used to prevent a webpage from being indexed. Adding the "noindex" meta tag to a webpage will prevent search engines from indexing it. It's important to note that search engines must be able to crawl the page to see the noindex meta tag, so don't add pages you don't want to be listed to a robots.txt file. The robots.txt file simply lets the search engines know what you do and don't want them to crawl on your website. You can create a simple robots.txt file by hand. Google Search Central has a great article on how to create and submit a robots.txt file.
Sitemaps are special files that help to inform search engines of what pages to crawl and index on your website. Sitemaps are not required and do not guarantee pages will be crawled and indexed. As search engines have progressed it's become less and less important to have a sitemap. Nevertheless, it's still good practice to create sitemaps and submit them to search engines. You can create and submit a sitemap using free tools provided by major search engines such as Google.
By building quality backlinks on other sites to your site, your website's search rank will increase, as well as trust and authority. We have written several articles regarding link building.
Make sure your website is complete before you start promoting. Utilize good search engine optimization strategies that abide by the webmaster guidelines of your primary search engine. Use the tools above with your SEO strategies to help improve rankings.