Content is and always will be king. It is the essential core of every website. In order to build links to your website, you need to have quality content that others want to link to. This is one of the reasons blogging has become so popular over the years. It is easy to set up and maintain and allows one to create quality link worthy content on a regular basis.
You want to write a related article about your product or service that draws the reader in and gets them to click through to your website once they finish reading it to learn more about you and your business. As you build your blog you'll want to create a site map known as an RSS feed. An RSS feed should list all of your blog articles and be updated as you add new articles. You can then submit your RSS feed to search engines and syndication services. This will help search engines and directories to pick up your articles and list them in their indexes.
Link popularity plays an important role in your search engine ranking. The more high quality and relevant links pointing to your website, the higher your search engine ranking will be. There are some free strategies that can build high quality backlinks to your website. It takes time to achieve good positioning in search engines, especially with the more competitive keywords. The best way to achieve high rankings is to create high quality content and build relevant links. Having a lot of poor quality and unrelated links to your website will not do you any good. If you have bought such links or engaged in any other activity that the search engines don't like, these kinds of links can be seen as search engine manipulation, leading to penalties. Creating quality content that gives related websites a reason to link back to you is the ultimate goal.
Focus on building organic links that are related to your content. If a link is not natural, it’s going to be a problem. Although the more backlinks you have, the better, more important is the quality of the links. It's far better to have a few high quality links than to have many low quality links. Reciprocal links should be used very sparingly and only if certain criteria are met such as if both sites benefit each other's audience. Focus more on getting one way backlinks.
Now that you have created your blog and RSS feed and have an idea of what kind of links to build, it's time to syndicate your articles to build links. Social media has become very popular over the years. It has allowed users to discover new content and engage with brands they trust. By posting links to your blog articles on social media, users will be encouraged to engage with your brand and content. Not only can it help users find your content, but it can help search engines discover your site as well.
By following the advice laid out in this article you can implement a content and link building strategy that will benefit you for years to come with Backlinks to your website and free targeted traffic from search engines and website owners.