Since most users click on the first results, you want to rank your website at the top of the SERPs so that people can easily find it. Although no legitimate SEO company can guarantee a high ranking for your site, oftentimes hiring an SEO company will pay off many times over. For those of you doing SEO yourself or wanting to ensure your SEO company is doing a good job, here are some tips for increasing the search engine rankings of your website.
Quality content is one of the most important factors in search engine rankings. You'll want to consistently create quality content with your targeted keywords. Getting content ideas from high ranking competitors is a good plan. When creating your content don't forget to add targeted keywords to rank for.
As complex as search engines have gotten over the years, keeping in mind the K.I.S.S, Keep It Simple rule still goes a long way. For example, using text rather than a graphic for headings. If using images, be sure to add alt text. Schema and other metadata help search engines better understand, organize, and serve your content, leading to better rankings for content that satisfies search engine users.
The title of your webpage should be short and descriptive of the content of the page. It should also include your primary targeted keyword for that page. For example, if you created an article about how to spot aliens and your primary keyword is little green men, your page title should be something like "How to Spot Little Green Men".
If your webpage appears on a search results page, the contents of the title tag element may be the title link for the search result. The title tag element on the webpage can list the name of your website or business, as well as other important information, such as the physical location of the business or some of its primary focuses or offerings. Title text should communicate the topic of the page's content in a natural and effective manner. Don't use text in the title element that doesn't relate to the content of the page. Avoid default or vague titles such as "Untitled", or "New Page 1".
The title tag elements should be unique for each page. Every page on your site should have unique text in the title tag element, which helps search engines know how different the page is from the others on your site. If your site uses separate mobile pages, you should use descriptive text in the title tag elements on the mobile versions. Don't use a single title in all the title tag elements across your site's pages or a large group of pages.
Short and informative titles should be placed in the title tag elements. Don’t use long text that is difficult to understand in title tag elements. Search engines will only show a portion of the text in your title tag element or title link if the text is too long or irrelevant. It's important that you don't put unnecessary keywords in your title element. Search engines can see this as a manipulation tactic, known as keyword stuffing.