Organic SEO, also called natural SEO, is a search engine optimization style that focuses primarily on optimizing your content rather than technical or off-page aspects such as schema markup and link building. Organic SEO heavily relies on high quality content that organically builds links rather than creating a link building strategy to obtain them.

Know Your Customers

You need to know your marketplace intimately. Search engine rankings are only one of many important factors in the success of your online business. You must also understand your customers, what turns them on, what turns them off, and how to use this knowledge to make your content more effective.

Buying Links

Many people have been buying links wrong for a long time. It wasn't always like this. In the past, buying links was almost a given; you used them whenever you could and ignored them whenever you couldn't. That was true until recently. Now, with some clever coding, buying links can be used very effectively. If used properly, they can help your rankings substantially. If used improperly, they can do just as much harm as good links would do for you.

What The Search Engines Want

What the major search engines really want is to rank the best websites for a particular search term, they have sophisticated measures in place to sniff out and extinguished abuse, such as obviously artificial link building, blog spam, website scraping, and unethical SEO tactics.

Natural SEO

Providing a content-rich website that is easy for search engine robots to crawl is the most important aspect of organic SEO. In fact, following the advice from the major search engines to webmasters is about all you need to do, and that is free. Although there are many SEO tools out there very few if any tools are needed to create organically optimized content.

By creating content organically, focusing on providing users with the information they are looking for rather than keywords that are ranking high in search engines, you can create an effective organic SEO strategy. Using this natural SEO strategy, very little to no optimization is needed. Optimize the title and description meta tags and simply build content that builds keywords organically. Search engines have come a long way over the past few decades. As they become more and more sophisticated they rely less and less on the old methods used to help rank webpages such as meta tags and keyword density.