Perform Keyword Research To Find And Place Keywords
To make a decision on what terms you should target, you need to find out what terms are searched more regularly. Using keyword suggestion and tracking tools can help you find what keywords would be best to target. These tools can also help in creating your content.
Place primary and secondary keywords within the first twenty five words of the page content and spread them evenly throughout the document. Use the keywords in the right fields and references within your web page, such as the title, meta tags, headers, etc.
Optimize For Long Tail Keywords
The number one rule for getting traffic to your website is to make your website easy to find when someone does a search on the major search engines. One way to do this is to use long-tail or broad match keywords. Don't worry about running out of ideas, because the search engines will provide you with millions of ideas.
Avoid Over Optimizing
Keyword destiny is an indicator of the number of times the selected keyword appears on the webpage. Avoid excessive use of keywords, injecting them in an unnatural manner, and excessive word repetition. Using these poor tactics will likely get your site rejected or even flagged as fake or spam by the search engines. Your goal should be to natural sounding content.
The accepted standard for keyword density is very low in measure, between 1% - 2%. To rank in the search engines you should keep your keyword density under 2%. A good general practice is to limit keyword density to once or twice per 100 words.
You can take very simple steps to check the density. Place the content into a word processing program. Then perform the word count function. That gives the number of times you have used the keywords on the page. Use the total word count for the page and the total number of keywords you can now estimate with the keyword destiny.