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Improving Your Search Engine Position

Some Basic Rank Optimization Strategies

Last edited on 08/20/2021

Anyone who is serious about increasing their website’s traffic and making a lot of money is constantly seeking ways to improve their site’s search engine (SE) positioning. The quest to improve search engine ranking is known as search engine positioning (SEP). These steps will help you to dramatically improve the search engine ranking of your website.

Before we get started, you have to understand that you are competing against hundreds, even thousands of websites offering similar or identical products and services. You must continuously fine-tune your website to remain competitive and improve your search engine positioning.

Design With SEO In Mind

When designing your website, keep SEs in mind while focusing on your users. You want the SEs to be able to easily crawl and understand your website just as much as you want your users to be able to use and comprehend your site. Practicing modern coding standards can help, but is a small piece of the puzzle. For instance, avoiding inline javascript and CSS, using external files to separate your code, simplifying code structure, etc. This can help the SEs better crawl your pages, and better see the content. In some cases, you may want to consult a professional such as a web designer or SEO specialist (such as us!).

Strategically Place Keywords In Your Copy

Your content is the most crucial aspect of ranking in search engines. It's a futile effort to optimize the design of your website and neglect your copy, not only will your SE ranking suffer, but other aspects such as user experience will suffer due to poor content. Metadata such as metatags and schema markup are oftentimes overlooked, but still important to maintain. Proper use of the H tags is important, as well as optimizing them with targeted keywords.

Use Sitemaps and Text-Based Navigational Links

To help search engines discover and crawl your pages, create sitemaps and submit them to the search engines. This will help the SEs see how your site is structured. Another way to help the SEs better crawl your site is to create text-based navigational links.

Build Quality Inbound Links

In highly competitive niches it would be quite challenging to improve page ranking without a solid link building strategy. Building links also helps to build trust and authority. So, in addition to creating high quality content, you will also want to outreach to relevant sites for inbound links, perhaps writing an article or a guest post with links pointing back to your site. Keep in mind that although the more links you have, the more trust and authority you will build, it's more about the quality of the link than the quantity.

Stay Up-To-Date With The Search Engines

Search Engines have drastically evolved since the 1990s. They are much better at returning relevant results than they used to be. If you want to increase the amount of traffic to your website, search engine optimization (SEO) is the key.

As search engines evolve and become more and more intelligent, the strategies used to optimize your position must also change. A good way to keep up with the latest news and updates with search engines is to participate in forums and social media groups regarding search engines and SEO.

We Can Help

Our fully managed search engine optimization packages include effective search engine position optimization strategies to help you get indexed and rank in the major search engines. You can order a package and let us do all of the rank optimization for you, saving you time and money while increasing your organic growth long-term. To get started, browse our services and select a package. Uncertain as to which package is best for you? Don't worry! Send us a message before placing your order and we will be happy to help you.

Get started with Fully Managed SEO today!

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