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Search Engine Mistakes to Avoid

Common Mistakes To Avoid When Seach Engine Optimizing

Last edited on 08/26/2021

Without targeted traffic, your marketing efforts will fail. Therefore, it’s critical for your success that you understand how to get the targeted traffic to your website. Search engines are the primary source for targeted organic traffic for most websites. Search engine optimization is an affordable method for generating traffic.

There are many common mistakes made by website owners which prevent them from getting higher rankings from search engines. This list will hopefully prevent you from making many of these same mistakes and thus, generate more targeted traffic to your website.

Ineffective Keyword Use

Using the right words is an important part of website success. Don't use them blindly; make sure they're the right words for the message you are trying to send. Effective keywords help your readers learn something new. To remember something important. To express an emotion. Whatever. Just make sure your use of the right words is for a purpose and not just because you feel like it.

Finding the right keywords is the first step in any marketing campaign. You can use free online tools or, if you have a small amount of money, you can hire someone to do the research for you. One such tool is the Small SEO Tools Keyword Research Tool found here.

Repetitive keywords

Keyword stacking is very common with people who are new to Internet marketing. They stuff their website with as many keywords as possible without regard for the impact on the user experience or the search engine. You can use a keyword density checking tool to see if you're overusing any keywords. Small SEO Tools Keyword Density Checker can be found here.

Content Theft

Most website owners don’t realize that it’s almost impossible to get a Google PageRank upgrade without having unique content on your site. The search engines are getting smarter every day and detecting pages with duplicate content is now like throwing bread crumbs to a hungry dog. Don’t do it. Instead, create unique content on your site and the search engines will reward you for it.

Unrelated Keywords

Many website owners are unethical and use keywords that have nothing to do with their website. They put keywords in their website's meta tags that have no relevance whatsoever to the website. This practice is called "keyword stuffing" and it is considered to be one of the most penalized practices on the Internet. Often, it can get a website delisted completely from a major search engine.

Keyword Stuffing

Another dirty little secret of search engine optimization is using "keyword stuffing", similar to keyword stacking. This is when you put in lots of words that are not relevant but do contain a related word or two. For example, if your site discusses sewing, you might stuff in the word "sewing" quite a bit even though it's not relevant. That way, if someone does a search for something about sewing and your website comes up, you'll get credit for those relevant words "sewing" without actually having anything to do with sewing. If the search engines find that this text is not relevant it will be considered spam.

Hidden Text

Do not try to hide keywords or keyword phrases by making them invisible. Unethical designers often "color coordinate" their color choices with the keywords they choose for their ad. This makes it almost impossible for a customer to find your site. Hiding keywords or keyword phrases on web pages is like trying to drive while wearing sunglasses. Yes, you can still see the car in front of you, but it is much harder; therefore, you take longer to get to where you are going. In other words, it makes it much more difficult for search engines to identify and list your site in the results.

Using sneaky techniques that prevent your website from being read by users will cause you to lose sales or get your site banned by search engines. Search engines punish websites that use these kinds of tricks, so it’s vital you don’t do them.

Tiny Text

Yet another version of hidden text. This time it's hiding your important words and phrases in tiny, barely visible type. So hidden they are nearly invisible. It's better to be obvious. Write your sentences in a straightforward manner, using normal type size, proper grammar, and common sense. Don't hide anything. Instead, put it all into plain sight for everyone to see.

All Search Engines Are The Same

Each search engine has its own unique set of ranking criteria, and sometimes those criteria are subject to change at any time the engine wants to. One of the best ways to get high traffic to your website is to learn what each of the major search engines requires for such a listing.

Free Hosting

You must know all about the potential dangers of using free hosts. If you are at all interested in making money online, you need to be aware of how much damage uncontrolled 'bot' traffic can do to a website. Many times free hosts are abused, have bad policies, or lack adequate enforcement of policies, and this can lead to a site getting banned or penalized by the search engines. This can put a serious damper on the profitability of a site, and many times forces the owner to abandon the site altogether.

Missing Elements

Check every page of your website for completeness. Make sure there are no missing links, graphics, or anything else that might be distracting your visitor. If there is, you may lose sales because of it.

These are just a few of the methods and techniques that you should avoid. Don't think about your website in linear terms. It doesn’t work that way. Your website is much more like an organism, and it grows and evolves in ways that are organic and unpredictable.

Learn the proper techniques for increasing the visibility of your website and your web traffic will increase. Putting pop-up ads on your site will only make your visitors angrier at you and probably cause them to hit the "back" button and go find another website that isn't trying to annoy them. Take a little time to learn the proper techniques for increasing search engine visibility, and your site will experience an instant increase in traffic.

We Can Help

Our fully managed search engine optimization packages include effective strategies to help you build targeted organic traffic. You can order a package and let us do all of the work for you, saving you time and money while increasing your organic growth long-term. To get started, browse our services and select a package. Uncertain as to which package is best for you? Don't worry! Send us a message before placing your order and we will be happy to help you.

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